Mobiilitelevisio aiheena FVH:n yhteistyötapahtumassa: INCCOM Events 23.11.2006

Welcome to INCCOM Events in Helsinki, Nov 23, 2006
”Mobile TV – the challenges for live interactive multimedia services” will focus on lessons to be learned from the mobile television trials. The workshop session will be held in conjuction with the IST 2006 Event in Helsinki on Nov 23. Registration to the IST 2006 Event is required. PROGRAMME Moderators: Caj S�derg�rd, VTT and Jarmo Eskelinen, Forum Virium Helsinki 11:00 – 11:15 What is reality in mobile TV business models? Asko Marttila, INCCOM 11:15 – 11:35 Mobile TV goes into action in Italy and UK Thomas Owens, Brunel University 11:35 – 11.45 Mobile TV goes into action in Germany Rainer Biehn, Bayerische Medien Technik 11:45 – 12.30 Discussion on topical business and research issues: How will mobile TV find its way to mass market? Speakers: Jonas Kronlund, Elisa Oyj, Ville Ollikainen, VTT, Jochen Spangenberg, Deutsche Welle
The topic of the chill out session is ”Future perspectives of mobile multimedia content” will focus in mobile lifestyle, cross media and mobile TV services. 4×15 min active demo sessions conclude the day. The venue is the cultural complex Andorra, a former movie theatre in the city center of Helsinki. NOTE: Free entrance to the afternoon session. Registration required, please send e-mail to: irja.grimme(a) PROGRAMME Moderation: Aape Pohjavirta, Sendandsee, Juha Villanen, Finpro Input from: Jarmo Eskelinen, Forum Virium Helsinki; Asko Marttila, INCCOM; Wilfried Runde, Deutsche Welle; Jochen Spangenberg, Deutsche Welle; Jarmo Suominen, University of Art and Design Helsinki, MIT Media Lab 14.00 – 14.30 Registration 14.30 – 14.40 Welcome Juha Villanen, INCCOM 14.40 – 15.10 Changing living environment – change in service concepts Jarmo Suominen, University of Art and Design Helsinki, MIT Media Lab 15.10 – 15.40 Unleashing consumer segmentation Enrique Pena, Nokia Mobile Phones 16.00 – 16.30 The business will bloom or fade away with content Wilfried Runde, Jochen Spangenberg, Deutsche Welle 16.30 – 17.45 Active 4x15min Demo Session Introduction to demonstrations in Idols fashion. Jury will evaluate new mobile and cross media content services. 17.45 – Snack�n Drinks and Rock�n Roll Please, fill out this questionnaire no later than 17 November. The results of the questionnaire will be analysed and published in the INCCOM Congress.

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