In ACUMEN project the Helsinki pilot aims to demonstrate how smart nudging, powered by AI and real-time data, can make sustainable transportation choices easier and more attractive for citizens.
In today’s urban cities, making environmentally friendly transportation choices can significantly reduce traffic congestion, lower emissions, and enhance our quality of life.
Smart Nudging leverages psychological principles to gently influence your decision-making, encouraging you to make better choices without restricting your freedom. The key to successful nudging is personalization, recognizing that factors such as time, location, and individual preferences influence how you respond to these gentle prompts.
AI helps in greener mobility
In ACUMEN Project the Helsinki pilot aims to demonstrate how smart nudging, powered by AI and real-time data, can make sustainable transportation choices easier and more attractive for citizens. By focusing on personalized, flexible, and supportive nudges, the Helsinki pilot fosters a culture of greener mobility, benefiting both the environment and the well-being of its residents.
By combining smart nudging with advanced technologies like mobility digital twins and personalized traveler apps, urban city services can effectively motivate residents to adopt sustainable transportation behaviors. This approach ensures that nudges are personalized, flexible, and supportive, ultimately fostering a greener, more livable urban environment. With thoughtful design and continuous improvement, cities can guide us all toward a more sustainable future, one gentle push at a time.
The pilot project focuses on testing the impact of soft measures with ACUMEN building blocks such as recommendations and incentives, using a mobile app offered in a real-life pilot.
Read more about Acumen
Photo: City of Helsinki
Additional information
Eero Jalo
Project Manager
+358 40 501 3223
eero.jalo@forumvirium.fi
