How can drivers be helped to avoid congested areas or areas where we want to maintain traffic safety? This is a question tackled by the Future Digital Mobility Management project.
More information exchange is needed between the City and drivers for example regarding additional information related to traffic that is not available via standard traffic information channels.
The City may also need to convey other messages to drivers. In order for drivers to be able to better take into account social values and factors related to the sustainable development of the city environment when planning their route, these factors must be communicated to drivers.
Cities have increasingly been testing incentives to guide people’s mobility choices. For car drivers the incentives must be customised and personalised in order to suggest alternatives to their original route plans, while taking into account the general traffic situation. The incentives must be situation-specific and offered in real time, which requires them to be brought to the driver’s attention while they are driving. This in turn requires collaboration with service providers in the automotive industry.
Together with navigator and car manufacturers, the FDMM project pilots nudging drivers to choose alternative socially responsible routes. For this purpose, the project will produce an open application programming interface (API) that will allow cities to communicate directly with the service providers involved in the project.
The objective is to determine how drivers can be directed to choose more socially responsible routes while simultaneously improving the flow of traffic. Drivers will be helped to avoid selected areas that may be congested or have poor air quality or areas in which maintaining traffic safety is particularly important (e.g. areas around schools and daycare centres at certain times of the day).
Duration, partners and funding
- The project will run from 1 January to 31 December 2021.
- The project is supported by EIT Urban Mobility. It has a total budget of EUR 1,130,442, of which Forum Virium Helsinki’s share is EUR 126,963.
- The project’s second partner city is Amsterdam, while service providers in the automotive industry are represented by TomTom and Mercedes-Benz. The parties responsible for the research portion of the project are AMS Institute, Aalto University and Delft University of Technology, while Future Mobility Network is responsible for commercialisation.
The role of Forum Virium Helsinki
In the project, Forum Virium Helsinki represents the City of Helsinki and offers Helsinki as a testing platform for car and navigator manufacturers. Forum Virium Helsinki also supports Aalto University in the research work carried out in the project. The contact person at Aalto University research is Claudio Roncoli, Assistant Professor of Transportation Engineering, claudio.roncoli(at)aalto.fi
Benefits for Helsinki
A traffic control tool will be developed. The tool will support the directing of traffic to more socially responsible routes and promote Helsinki’s carbon neutrality goal and traffic safety in the city.
The project is supported by EIT Digital, and the Helsinki subproject is supported by the City of Helsinki.