In the beginning of December, new heart-shaped signs appeared in the Kamppi shopping centre. They offer a new way of navigating in the Christmas rush with the help of a mobile phone. The digital navigation is provided by the service called Bitsign.
Using Bitsign service is very simple: upload the free navigation App at www.kamppi.fi/kurkkaa. Choose what you are looking for and scan the heart shaped markers on your smartphone. The arrows on your phone’s screen will show you which way to go.
The signs will be in Kamppi shopping centre until the end of January 2015.
Bitsign is a simple digital solution for wayfinding indoors. It is based on augmented reality. There’s no need to have internet connection, censors, or 3D modelling.
–Bitsign is built on existing technologies but the combination is completely unique, tells the head of the pilot Kai Kuikkaniemi.
With Bitsign, you can easily create new navigation experiences and make shopping more like gaming. The utilisation of open data brings even more versatility to the application.
Bitsgn was created in the European Institution of Innovation and Technology (EIT). EIT also supports its development and marketing. The Kamppi pilot is part of EIT ICT Labs` Street Smart project run by HIIT, Aalto University, Nokia, Robustnorth, Vincint and Forum Virium Helsinki.