Sustainable mobility solutions – agile pilot with Forum Virium Helsinki helped French startup Vianova grow its business

Artikkelikuva: Sustainable mobility solutions – agile pilot with Forum Virium Helsinki helped French startup Vianova grow its business

In 2020 we cooperated with Vianova in an agile pilot exploring data-sharing for smoother e-scooter use in the city. Where are they now?

Senior Growth Marketing Manager Iris Fernandez shared Vianova‘s latest news with us and analysed the main learnings of our cooperation.

How would you describe your service?

“Vianova is the data analytics solution to operate the mobility world. Our platform harnesses the power of connected vehicles and IoT data, to provide actionable insights to plan for safer, greener and more efficient transportation infrastructures.”

“From enabling regulation of shared mobility, to transforming last mile deliveries, and mapping road risk hotspots, Vianova serves cities, fleet operators, and enterprises across the globe to change the way people and goods move.”

What kind of cooperation have you engaged in with Forum Virium Helsinki?

“The City of Helsinki, in collaboration with Forum Virium Helsinki, chose Vianova to conduct a comprehensive data analysis about the use of micro-mobility services in Helsinki. The platform provided valuable insights to inform the location of mobility hubs, parking stations and cycling infrastructure.”

“It was found that 25% of morning trips started from a main train station, and commuting represented 40% of micro-mobility journeys. This reinforced the City’s confidence that micro-mobility was contributing to sustainable transport. Resultantly, the city sought to improve associated infrastructure.”

How did the cooperation go and what kind of benefits has it provided?

“The cooperation was successful and easy. It was found through this analysis that the City of Helsinki has a healthy and well-functioning micro-mobility network, comparable to many peer cities. However, additional approaches to regulation and data management could further improve the scheme, promoting better access and closer links between the public transport system and micro-mobility, as well as minimizing conflict between modes in the public realm.”

“Some key insights we learned from the pilot are that data sharing between the city and providers, including all providers, should increase a lot. The deployment of micro-mobility hubs in areas of critical scooter density is especially fruitful and strategies to better distribute scooters to areas lacking quality transport options are highly recommended.”

We don’t believe in colonizing Mars, instead we strive for making our planet Earth a better place to live.

Iris Fernandez, Senior Growth Marketing Manager, Vianova

How are you doing now, and what are your future plans?

“Vianova is currently focused on providing impactful transportation analytics solutions through its Cityscope platform. This includes shared-mobility management, micro-mobility planning, risky hotspots analysis, last-mile delivery planning, and congestion management, among others. Vianova’s data analytics solution enables governments and companies to solve complex mobility challenges and steer transport towards a zero-carbon future.”

“Since its inception, Vianova has been supporting cities to manage new mobility services and tame the chaos at the curb. However, we are now looking to revolutionize the way people think about everything that moves through cities. We want to help users make sense of their big data, regardless of the data source, such as understanding travel trends, public transport usage, and bus lane congestion.”

How would you describe your sustainability solutions?

“We don’t believe in colonizing Mars, instead we strive for making our planet Earth a better place to live. This means using data for good purposes and making cities more liveable and energy efficient, while building a more resilient and sustainable economy.” 

“Transport accounts for 24% of global emissions, and its emissions are rising faster than other sectors. Western Europe emits 1,000 millions tons CO2 equivalent per year from transportation only. Hence, Greenpeace just recommended transition to new mobility service business models as one key way forward for governments and transport providers to accelerate their journey to net zero.”

“And this is exactly what Vianova’s data analytics solution is about: decrease modal share for cars in European cities from 40% to 20% by empowering them in reducing greenhouse gas emissions. Our platform harnesses the power of connected vehicles and IoT data, to provide actionable insights to plan for safer, greener and more efficient transportation infrastructures. From enabling regulation of shared mobility, to transforming last mile deliveries, and mapping road risk hotspots, Vianova serves governments and companies across the globe to change the way people and goods move. We strongly believe our solution can reduce by 30% the energy consumption of transportation over 5 years in the cities we are working with.”

Photo: Heidi Strömberg 

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