CONFERENCE PROGRAM

Moderated by Verner Christiansen http://vernerkristiansen.com/

09.30–10.00 Registration and morning coffee
10.00-10.30

• Welcome to Helsinki, welcome to BSR Marja-Leena Rinkineva, City of Helsinki
• Greetings from the leading regional think-tank Flemming Stender, Baltic Development Forum
• Overview of program and participation expectations Verner Kristiansen, conference moderator

10.30-12.30 THEMATIC SESSION 1:TALENT RETENTION: ONE REGION, MULTIPLE CHALLENGES

• Why is talent retention important? Nikolaj Lubanski, Talent dept. Copenhagen Capacity
• Multiple challenges of BSR talent retention: Case studies of Helsinki, Tallinn, Stockholm
• Toolkit on Talent Retention for Cities and Regions Marcus Andersson, Tendensor
• Enabling mobility and talent retention:Some European experiences Nannette Ripmeester, ELM

12.30-14.00 LUNCH

14.00-16.00 THEMATIC SESSION 2: SUCCESS STORIES FROM CITY COOPERATION AND
PUBLIC-PRIVATE PARTNERSHIP IN REGIONAL PROMOTION

• US tourism demand for the Baltic sea region: potential for toursim promotion of BSR-cities in the US-market Michael Deckert, dwif-Consulting GmbH
• BSR in the US market: Supply studies on US tourism market Agnexe Karaseva, Vidzeme University of Applied Science
• Working together on the Japanese tourism market: From BaltMet Promo to One BSR Linda Pukite,Riga City Council
• Regional cooperation for the promotion of incoming investments Micah Gland, Greater Helsinki Promotion
• Supporting SME internationalization Anu Lõhmus,Tallinn Business Incubators
• One BSR video & expert panel discussion (45 mins)

16.00- 16.30 COFFEE

16.30-17.30 THEMATIC SESSION 3: ONE NATION, THOUSANDS OF STORIES, 1 000 000 OPINIONS

• • Observations on BSR identity: A Portfolio of BSR images Adrian Solitander, Tendersor
  • PANEL ON IDENTITY AND BRANDING WITH VIEWS OF…
    • BSR in the cultural context Marcus Hagemann, ARS BALTICA
    • Citizen’s view to BSR identity: One BSR blogger experience Tobias Koch, student
    • BSR identity and cooperation, Russian perspective Slava Khodko, Ministry of Regional Development of Russian Federation
    • Academic’s view to macroregional cooperation in BSR (tbc)
    • Baltic Sea Region in the media (tbc)
    • Identity, branding, policy (tbc)

17.30 CLOSURE: MOST IMPORTANT PARTICIPANT TAKE-AWAYS AND BSR FUTURE PERSPECTIVES Verner Christiansen, conference moderator

19.30-23.00 Dinner at Restaurant Walhalla, Suomenlinna fortress island

Register here! The conference is free of charge.

Time: 09/04/2014 – 10:00 – 18:00 – 09/04/2014 – 10:00 – 18:00
Venue: Tieteiden Talo (House of Science and Letters), Kirkkokatu 6, Helsinki, Finland

Link: https://ilmo.contio.fi/nexttravel/main.aspx?id=104