SmashHit project contributes to the data economy by creating new and better services by using the data from the connected car. The aim is to assure a trusted and secure sharing of data streams from both personal and industrial platforms which are needed to build sectoral and cross-sectoral services, solve the consumer consent and create fair rules to data exchange. In Helsinki, new solutions for consumer consent and secure data sharing will be tested in smart mobility. 


The objective of SmashHit (Smart Dispatcher for Secure and Controlled Sharing of Distributed Personal and Industrial Data) is to assure a trusted and secure sharing of data streams from both personal and industrial platforms which are needed to build sectoral and cross-sectoral services. 

The SmashHit project aims to overcome obstacles in the rapidly growing Data Economy which is characterised by all sorts of various diverse technical designs and proprietary implementations. A Smart Data Dispatcher will assure common consent over data shared using semantic models of consent and legal rules.The new tools include traceability of use of data, data fingerprinting and automatic contracting among the data owners, data providers, service providers and volumes on data streaming from the usage of mass products with cyber physical features (e.g. vehicles).

The main focus in SmashHit will be on insurance markets and smart traffic solutions. Vehicle data will be used  to encourage consumers to the secure sharing of data and promote usage based insurance models. Within the smart traffic solutions are tested and created in order to optimize mobility flows, offer more accurate and real-time data about the city traffic and contribute to the creation of new innovative smart mobility services. Both cases deal with data coming from personal and industrial platforms hence secure solutions will be sought for in order to increase the consumer trust in secure sharing of data. 

Duration, financing and partners

  • Project duration: 1.1.2020–31.12.2022.
  • Funding: Horizon2020 Innovation Action, overall budget total 6,9 M€.
  • Co-ordinator: ATB Bremen (Institut für angewandte Systemtechnik Bremen GmbH).
  • Research partners: Leibniz Universität Hannover, University of Innsbruck, University of Bonn.
  • Business partners: LexisNexis RiskSolutions, Volkswagen AG, X/Open Company Limited, ATOS Spain, Infotripla Oy, Forum Virium Helsinki Oy.

Role of Forum Virium Helsinki

Forum Virium Helsinki leads the Smart City Business Case which builds on the consent-based data collection from the vehicle and from other traffic data sources with the aim of optimizing mobility flows, offering more accurate and real-time data about the city traffic and contributing to the creation of new innovative smart mobility services. 

The role of Forum Virium Helsinki is to ensure data sharing according to the MyData principles. Helsinki pilot will test with the end-users how the data from the vehicle can be used in the traffic management and planning as well as how the citizens can be involved in both producing, sharing and benefiting from the data by receiving relevant information e.g. from the traffic and possible other services. At the same time the pilot will test the consumer consent and data security for the connected car in smart city. Pilots will take place in the Jätkäsaari area where the Jätkäsaari Mobility Lab provides an excellent context to test traffic data solutions in a real smart city context. 

Benefits to Helsinki

SmashHit project supports the City of Helsinki Data Strategy. SmashHit project provides more accurate and real-time data about the city traffic which enables more fluent traffic flows as well as better traffic management and planning. The project aims to involve citizens in producing the traffic data and benefiting from sharing of the data in the form of better services. 

SmashHit project pilots provide valuable experience of creating common and fair rules for secure data sharing coming for the different platforms and testing the consumer consent in smart city context. City of Helsinki benefits from the project experiences, may scale the tested solutions and create better services for its citizens. 

Further information

SmashHit project has released a Public Innovation Concept report. The document comprises the smashHit innovation concept as a whole, leading from today’s constraints in consent/contract processes to how smashHit will face those challenges with its innovative trusted and secure system concept in order to develop innovative data-based services.

SmashHit website:

SmashHit on Twitter: @SmashhitP

Further information

Piia Hanhirova

Project Manager

Mobile: +358 40 643 4050 piia.hanhirova(at)


Subscribe to our Newsletter

Smart solutions for cities, piloting for companies and collaboration possibilities for research institutions – you’ll be the first to know!

I have read Forum Virium Helsinki's privacy policy and accept that my personal information will be processed accordingly. In short: we are EU GDPR compliant and treat personal information with care.